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Consumer Strategist
Madison, WI
Job Description
Description
Position at WebMD
WebMD Ignite is a full service growth engine for health systems and health-centric organizations. Our comprehensive experience, datasets and breadth of capabilities maximize our partners' marketing investments resulting in an enhanced reputation, deeper loyalty and profitable growth.
Position Summary:
The Consumer Strategist is a client-facing role that crafts insight-driven, measurable, and behavior-changing business strategies, while also fulfilling corporate objectives and goals. The role is also responsible for identifying insights and client reporting, both development and delivery.
Primary Responsibilities & Essential Functions:
- Client Business Strategy
- Understands, researches, and monitors trends, opportunities, and challenges in healthcare provider business and objectives
- Manages and develops relationships with clients including client marketing, operations and care delivery teams
- Conducts client discovery meetings to uncover unique client challenges and opportunities
- Leads and/or supports the development, management, and presentation of key client business plans
- Serves as a point of contact for internal and external stakeholders on business strategy projects and accountabilities
- Communications Solutions
- Fosters understanding of client goals and feedback within business solutions
- Partners with team members to develop comprehensive solutions that incorporate all team capabilities
- Supports, monitors, and tracks program results and key performance indicators
- Collaborates across communications solutions to deliver standardized customer experiences and results
- Supports integration of new, evolving, and existing company products and solutions
- Proactive Insight and Opportunity Identification
- Manages and monitors progress of dashboard report configuration
- Manages and monitors progress of research requests
- Team Leadership
- Facilitates cross functional team communication and work allocation based on client and/or project need
Minimum Required Knowledge, Skills, Abilities and Qualifications:
- Bachelor's Degree or equivalent in Business or Marketing is preferred
- 5 years of experience in strategic marketing, project management, and client management including leadership of team(s), processes, and programs
Knowledge, Skills and Abilities:
- Healthcare marketing experience desired
- Advanced level understanding of digital marketing ecosystem and emerging trends as well as proficiency in digital consumer engagement, programmatic marketing solutions, technology stack and software solutions
- Google Marketing Platform certification highly recommended
- Ability to lead and complete complex analysis of external and internal strengths, weaknesses, opportunities and threats
- Ability to set priorities and manage time to complete tasks and meet deadlines
- Ability to research and analyze data and translate findings into products, solutions, and optimization ideas
- Ability to communicate detailed information to all stakeholders including internal and external senior leaders - verbally or in writing
- Ability to coach, mentor, and train co-workers on policies, processes, and best practices
- Experience with direct mail and email campaign development
Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities
Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5+ years
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