Attracting and selecting the best (and right) talent is critical for a company's success. Bringing in the ideal candidates from the start creates a flow of better production, effectiveness and profitability. Mark Fenner, President of Rise Performance Group, explains to Tim Muma how employers can target applicants who best fit the organization and hold the exact skills and experience they are looking to acquire. From sending the message to assessing the interviews, it all factors into securing top talent.