Based in Greenfield, Indiana, we occupy a 250,000 square foot corporate center that serves as a centrally located distribution point as well as our home office and product development center. In our 35 years, Novelty has sold over $2 billion of high-impulse products.

Novelty Inc. is a leading designer and manufacturer of on-trend, high-impulse products for various markets from convenience stores to big box retail. The company has grown from a printed apparel business into a product development company that operates 10 vertically integrated divisions, with hundreds of employees, in both the U.S. and China.