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Senior Consultant, Communications
Saint Paul, MN
Job Description
The Granicus Experience Group (GXG) is Granicus' in-house digital agency, a cross-functional team of strategists, analysts, communicators and Granicus technology experts focused on customer experience and digital communications. We leverage best-in-class human-centered practices and a design-thinking approach to help our federal, state and local government customers better connect with the people they serve. We discover better insights, build better experiences, and achieve better outcomes.
GXG is a fast-growing agency at a high-growth tech company, seeking a Senior Consultant for our Communications Practice Area to develop content for multichannel campaigns and/or websites, analyzing data to inform decisions, and leading large-scale or program-level projects for clients. Our growing team of digital thinkers and creators drive excellence through the design, development and/or delivery of programmatic campaigns and content. Strong candidates will have a proven track record of delivering programmatic digital campaigns for customers, preferably for government, as well as have expertise in marketing automation with govDelivery, and be a master of implementing a strategy across multiple channels through drip campaigns and one-to-one triggered communications via email and SMS.
Our Senior Communications Consultants are storytellers, regardless of platform, able to turn strategies and goals into compelling content and campaigns for a wide variety of audiences. Strong candidates will have a proven track record of delivering programmatic digital campaigns and pushing marketing technology to meet customers' needs for clients, preferably for government. Candidates must have a desire to be part of a data-driven, customer-focused, fast-paced team that loves the mission of improving the citizen experience and providing world-class service to government clients. This role will collaborate closely with our experience strategists, platform consultants and data analysts to assess the effectiveness of our plans over time.
The opportunities to make a difference while working on digital-first initiatives for the public sector are limitless. Projects range from assessing the effectiveness of a rural county's digital communications initiative, to driving awareness-to-action of a state-wide social services initiative, to growing a large federal agency's digital audience in a short timeframe, to managing the largest online community to advance national preparedness and resilience. The position reports to the Manager of the Granicus Experience Group.
Who We Are- Digital content creators and strategists, applying best practices to key message development, evaluation of current client content, and identifying optimization opportunities.
- Data-driven thinkers, grounding our insights and recommendations for growth in measurable data and context.
- Human-centered design practitioners, understanding best practices, regardless of technology or use case, and always putting people at the center of our solutions.
- Innovators, leveraging design-thinking and other frameworks to keep our work fresh and help our customers adopt a mindset for change. We drive toward success with a spirit of experimentation and agility.
- Demonstrate a polished, professional relationship with colleagues and customers.
- Assume positive intent.
- Be collaborative. Create space for and be open to different expertise and experiences.
- Be dependable and reliable for our customers and our colleagues.
- Be organized and manage your own workload.
- Be proactive. Be willing to jump in, not wait to be told.
- Be willing to try something new, not dependent on documented examples.
- Be empathetic. Consider the human experience, needs and motivations of our customers and our colleagues.
- Be open to feedback. Listen with the same passion with which you want to be heard.
- Be curious. Gather information and knowledge. Consider new ideas and approaches. Consider what you might not know.
- Deliver and lead complex and comprehensive multichannel digital programs for public sector clients, with a heavy focus on developing effective, efficient technical solutions for delivery. Execute across Granicus' evolving suite of digital products, with a heavy focus on delivery across email, social media, SMS, and websites.
- Partners with multi-disciplinary teams to launch and manage multichannel programs focused on audience capture, engagement and nurturing.
- Provide subject matter expertise on how to architect and deliver marketing technology and data strategies that accelerate audience acquisition and conversions, through personalization and increasing customer engagement.
- Operationalize omnichannel customer journeys to help to define key segments and personas, empowering GXG to deliver more robust forms of segmentation and personalization at scale.
- Partner with GXG's experience designers, platform consultants and analysts to design and execute complex digital experiences via test and learn initiatives, deriving insights from post-campaign analysis, and optimizing programs to better deliver outcomes and impact.
- Develop content for clients' various email, SMS, social media and web-based campaigns, with an eye toward acquisition of new audiences and creating pathways for engagement
- Translate strategy into action through written content, formatting ideas, or A/B testing for email and SMS, or writing posts, developing creative content, brand monitoring, and follower/community management on social media
- Provide expertise as a trusted adviser to clients, coordinate with them to ensure editorial accuracy and standards of quality are met. Closely collaborate with internal team members and contractors.
- Collaborate with internal campaign and design teams, as well as freelance contractors, to create multimedia content for social media platforms, including videos, graphics, and audiograms
- Act as a primary client feedback conduit to GXG leadership and maintain proactive approaches to executing client initiatives, anticipating client needs and keenly guiding decisions based on data and best practices.
- Continuously demonstrate a polished, professional relationship with colleagues and clients by being organized, prepared and proactive. Have an authentic and polished presence at all times.
- Support and consult Federal/State/Local Sales and Customer Success Consultant teams in endeavors to pursue Granicus Experience Group opportunities.
- Occasionally represent the Granicus Experience Group in speaking roles, panel participation, webinars, workshops and client outreach, as well as attend and participate in industry conferences and workshops throughout the U.S. as needed.
- Become an expert on Granicus products and future product development by keeping abreast of new and upcoming enhancements to our platform.
- Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
- Must be able to obtain a public trust clearance
- 8+ years of digital consulting or digital program management, preferably in a digital/social media company serving government or at a government agency, leading multichannel digital programs for external customers.
- A master of marketing automation tools, including for multichannel campaign management. Expertise with govDelivery preferred.
- Be proficient in digital-communications tools, and preferably the Granicus family of products, ranging from email marketing, online collaboration, website content management systems, online forms, and social networks to the next new thing
- Strong ability to facilitate complex discussions and communicate effectively at all levels in a heavy customer-facing capacity. Discovery workshop facilitation skills a plus.
- Strong written, verbal and presentation skills, with a passion for creative content development and delivery in a heavy client-facing capacity
- Strategic creative mind with the ability to exercise independence, autonomy, and sound judgment in making program and content decisions. Skillfully enlist internal stakeholders to help navigate client relationships
- Strong portfolio demonstrating delivery across email, SMS, social and web. Experienced in the best practices of A/B testing, using data to inspire content, and engagement-driving efforts
- Understand and use digital tools, technologies and trends, then leverage those for client success
- Ability to work effectively in a fast-paced, team-oriented environment.
- Consistently manage, perform and scope against simultaneous projects in a fast-paced environment
- Experience and/or enthusiasm for working with government. Passionate about public service, citizen engagement and all things digital
- Thrive in a fast-paced environment while demonstrating strong personal initiative and on-time delivery of project tasks and deliverables.
- Maintain awareness and understanding of government news, as well as digital communications and industry developments that apply to the position and responsibilities.
- Be hungry and passionate, have a collaborative spirit and be committed to making a difference with communications and collaboration.
- Due to security requirements, this position is currently open only to U.S. citizens. Additionally, you must have been a resident of the U.S. during at least three (3) of the last five (5) years. Exceptions are possible for applications who worked for the U. S. Government as an employee overseas in a Federal or military capacity; and/or been a dependent of a U.S. Federal or military employee serving overseas. Such applicants must be able to provide state-side reference coverage. State-side coverage information is required to make a suitability or security determination.
- Prior to the shutdown for the Covid-19 pandemic, GXG staff were expected to be available for on-site customer meetings with our federal, state and local customers. This included travel in some instances. GXG team members may currently be expected to be available for in-person customer meetings and travel.
Potential base salary. Does not include bonus OR commission and benefits.
COMPENSATION RANGE: $86,000-$93,000 USD
GovDelivery is committed to providing equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
Open
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