State Farm® Mission

Our Mission, Our Vision, Our Shared Values

The State Farm mission is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams.

We are people who make it our business to be like a good neighbor; who built a premier company by selling and keeping promises through our marketing partnership; who bring diverse talents and experiences to our work of serving the State Farm customer.

Our success is built on a foundation of shared values — quality service and relationships, mutual trust, integrity and financial strength.

Our vision for the future is to be the customer's first and best choice in the products and services we provide. We will continue to be the leader in the insurance industry and we will become a leader in the financial services arena. Our customers' needs will determine our path. Our values will guide us.

Our Culture

Re3markable™ describes our culture of serving others. It's about how we interact with our customers and how we interact with each other in support of our customers.

Every day we have thousands of opportunities to connect with customers. In each of those interactions, regardless of the method of contact, we aspire to provide consistently remarkable experiences.

Our customers tell us that they wish to be treated in a personalized, caring, and simple manner. That's important to us, and it's why we embrace the behaviors that make us Re3markable.

All State Farm associates have a stake in joining together to create remarkable experiences for our customers. It's a demonstration of our mission, vision, and values. It's the way we do business.